To make this whole thing simple, copywriting is just content writing which ends in making sales. It is precise, accurate, effective, and circles itself within problem-solving situations in a more creative way. In an ideal sense, a certain brand’s copy should be driving conversions while at the same time creating a meaningful experience for the target audience.
A certain brand or product’s features, benefits, and especially price can help in determining whether the customer is willing to make a deal. Copywriting is the way you communicate these values to potential clients. Now, let’s look at the power of copywriting.
Now, what specifically is copywriting?
There is a lot of confusion that surrounds this word. For one, it is not about who holds the right to publish content or photo (which refers to copyright). Also, it is not about writing blogs or social media posts though there’s a thin grey line that’s drawn between them especially if you’re doing it for marketing purposes and your other goals.
In a nutshell, Copywriting is content writing with the intention of making a sale. That’s it. Its main goal is to create a sale or conversion. Depending on how it’s done or how good the process was done, it will really pull off a great result.
Now, copywriting can be found on different places such as Web Pages, Brochures, Paid Ads, Landing pages, and product pages. There are also situations where copywrites that pop up when you stay on a certain webpage for a certain period or minutes. Just like the one neilpatel.com.
Effective copywriters are usually short and on-point. There’s no sugar-coating there is no extra stuff. It just focuses on the information of the product and the action that the readers would do next. Does it direct a reader into doing what the content intends it to – deal or no deal?
The next question is, how does copywriting differ from content marketing? The answer is simple, copywriting is making a content that’s directly aimed to making sales. On the other hand, content marketing can have various goals – it might include making sales but it’s not always the case. In short, it focuses on less direct goals. Examples of these would be education, amusement or entertainment, and brand awareness. Copywriting is more direct attack, more precise and it doesn’t usually leave more room for interpretation apart from what it intends to do.
Copywriting is all about sales. Simply put, a person’s objective here is to make a stunning content and experience that would in the end drive conversions – that’s as clear as water. Copywriters are way different from common content writers. They are both technical writers, yes but exceptional copywriters are usually evolved or matured content writers. That’s not downplaying content writers as they are excellent when it comes to the creation of astounding blog posts and articles. Copywriters just go beyond that level.
An exceptional copywriter understands what he is writing. This means that he knows what’s needed to drive conversions and puts that in their content. They know how to write powerful stuff that would move a person’s hands into clicking that button that would close a deal. They are more than just creating blog posts or articles; they understand how the world works. They know the ins and outs of the market such as Google Ads, newsletters, and social media posts.
Even more, evolved copywriters go beyond what we have mentioned. They might involve themselves in product research, they can analyze the behavioral capacities of their readers and at the end, they are able to develop creative solutions to difficult marketing problems.
Are there skills needed to become a copywriter?
The answer is obvious. It’s not enough to just be a gifted writer. There needs to be a flexible, adaptive style that can adjust to every need of the brand. At one point, you might need to create a press release. The next thing you know you might be writing a witty caption for an Instagram or Facebook post. Or you can be writing an email and spread then for the release of your next product launch. You can’t always predict what your next move is, but exceptional copywriters can adjust on a whim.
Other strong skills that copywriters need would be involving research and technical areas. It’s highly important to top your communication skills as it would make or break your career. It’s imperative that you know how to communicate with other people like your team or groupmates than just being good in writing. Their ideas might be useful to your craft and would add more value to what you will be working on. As they say, two heads are better than one.
It might get tough sometimes as you’re going to clash with others’ ideas but that’s the benefit that you can get with working in a tip. Albeit irritating sometimes but it’s also a test of skills. As a copywriter, you must be your brand’s best salesperson. If you know your brand from top to bottom, you can easily communicate it to everyone. What happens next is that your company might save some money.
There’s not one type of copywriting. It all depends on the area that you specialize on. You can be involved in a nationwide commercial or you can be working on social media posts. It all depends on how you market the product and where it serves your brand best.
So, whether you are involved in Brand Copywriting or Social Media Copywriting or even SEO Copywriting or Email Copywriting – all your goals lead to one thing and that is to market and create sales. Next time, we will deal with the best copywriting tips and learn how to kill it like a pro. To know more about this craft, we have a lot of sources online. But do remember that it takes skill to become the best copywriter there is.
So, if you want to make brand awareness in a direct way, don’t just be a simple content writer, be the best copywriter.