Facebook Marketing Tips – What You Need to Know


If you haven’t watched this movie, well, you should. It’s about how Mark Zuckerberg and his friends created perhaps the biggest and one of the most influential social media sites – Facebook. From an algorithm written on the glass window of the guys’ apartment, it has now grown into an empire so to say.

Just like any others, this giant did not start big. It started as an idea, a school gimmick but as it grew, it slowly gained advertisers which made Mark one of the youngest billionaires in the world. Now, Facebook or FB so to say isn’t just a mere social networking site where you can meet new friends and find your long-lost relatives or bash your enemies, it has become an instrument for business success.

facebook marketing tips

Yes, with the use of Facebook tools for marketing, business owners have a chance to hit it big. FB has billions of users around the world, and it means an ocean of possible clients or customers. It’s a gigantic space for opportunities where you can throw in just about anything.

Maximizing Business with Facebook

A lot of business owners engaging in physical and internet settings utilize this social media giant in their own creative ways. In fact, so much of these businesses were doing well that FB itself made new changes to accommodate the need for businesses to thrive. All the more it became easier and more comfortable for people to promote and market their products and services.

Knowing this, one shouldn’t miss out on the opportunity to max out their marketing strategies through Facebook for marketing. Here are some thoughts that you might need to remember before you jump in and use the FB power for your business’ success.

Facebook Marketing Tips

Don’t Hard-Sell

Always remember that Facebook is a social media site where people get to communicate, share, and post moments of their lives. Though you want to promote your business, don’t use this site for hard selling your products. Don’t post advertising slogans again and again – while you think this might be a good promotion, other people might not like it and will eventually remove you from their list. There’s a proper avenue for selling through FB.

Have a clear goal

It’s equally important to have a clear goal when you are using Facebook for business. Along with this, it’s also important to plan out a certain strategy or strategies to reach this goal. For example, your goal is to have a 20% increase in customers within the year. One of your strategies should include posting product-related content at least once a day. You could share pictures or pages from other accounts as long as it’s related to the kind of business you are having. You can also encourage your followers to post their images so there’ll be an interaction.

Regular Posting

Don’t post content once in a while or when you just feel like so. Make it regular. Be an active business promoter but don’t overdo it of course. It’s nice to just post something every now and then just to let the people know that you are present.

Comments and Shares

What’s good about Facebook is that it’s an interactive platform. People just connect with each other, communicate, share, and basically do everything that they want. Since they are free to interact, why not use this for your own advantage? Allow engagements on your post and let your followers comment or share their thoughts. This will make your account more active and gather more potential clients.

Images and Videos

Oh yes! This is one great thing about Facebook. The ability to share videos and images. We all know that these types of content can be a huge magnet for customers. Just make sure you have the best quality of images and videos. Also, make sure that it’s relevant to your business. Throw in a few promos like discounts and giveaways and for sure you’ll be noticed.

Develop Relationships

Don’t just settle on client-business relationships. It’s Facebook, it’s all about connections. Engage with people who are on your page. But not all relationships are formed quickly so be patient. It takes time to earn people’s trust so be consistent with what you are standing for. Give them something that they can chew on. Don’t repeat materials. If possible, create new ones and keep them interested. This way, your relationship will go deeper and better.

Use Facebook Page

This is what we mean earlier. That Facebook made it easier for business owners to promote their craft and products. Creating Facebook Page gives you more opportunity to do almost anything to promote your business. This is the perfect place to tweak your promotions, add content, add members, and more! Most people have interests, and they can find themselves in one group. Creating an FB page specific to these interests will allow you to have potential clients.

Use Facebook Insights

This is a great evaluation tool if you want to know that you are doing good or not. It tells you more about the people who like your page. Once you see the type of persons who respond or react to what you have created, then you can customize it more. If you think that your page doesn’t have enough engagements or likes or followers, then something might be wrong with your contents or how you put them in. Then you can tweak and re-tweak your page/s until it becomes perfect.

Bottom Line

Facebook is an amazing tool for personal and business use. It’s one of the biggest things that happened at the opening of the new millennium though it came about 4 years late. Regardless, it paved the way to a more interactive and engaging world, and it includes business. There are more than a thousand success stories that were brought about by using this social media giant and it’s not possible that you can be one of these stories too. Facebook tools for marketing are readily available. You just have to dive in.

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