The main goal of all our marketing strategy efforts is to get more traffic to our website as well as get backlinks from other websites that are traffic magnets. That is the reason why guest blogging or guest posting has been extremely popular these past few years and even until now.
But the question remains, how do we do it, so we become successful? Today, we’ll dive into this one. Let’s see some killer guest posting tips that might get you pumped up. You might be doing some of these already but not to their fullest potential.
Here are some steps to do on how to develop and create the best blogging strategy that will surely pull a lot of traffic to your website.
Goals – Set It, Understand It
Before you even start guest blogging, you should know your purpose. And in every purpose, there should be a goal. In your case, know what your goal is. Making a clear goal before stepping into the world of guest blogging can help in knowing where to put your materials. To help you with your goal setting, here are the main purposes of guest posting.
- Pull traffic to a particular website or in other words, a landing page to get more leads or even conversions.
- To develop an awareness of your brand, services, and products.
- Inbound links can help in optimizing websites.
- Pump up social media followers
- It will make you look like an expert in your chosen niche
Knowing the information above, you can now have a clear view of where you are going. You can now create your goals and focus on them without much difficulty. For example, if you want to build several backlinks, you should look for blogs that have strong domain authority. At the same time, if you want to build influence or brand awareness, looking for blogs with massive and engaging audiences can be a huge help.
Guest Posting Opportunities
After setting down goals, your next move would be to look for places where you can put your materials. It’s not time for places to guest post. There’s only one thing to remember – to connect with websites that are relevant to your niche.
Another thing to remember before making decisions is to confirm that the target blog site has a strong readership engagement. One of the ways you can know this is to look for the number of comments on their posts and of course their social activities.
Here are a few techniques that you can use for finding these posting opportunities.
Use Google search.
As always, Google is the best place to look for guest blogging sites. You can do this by writing searches like the following:
- Keyword + “write us”
- Keyword + “submit a guest post”
- Keyword + “become a contributor”
- Keyword + “guest post”
Use Social searches.
Social media platforms can come in handy when looking for credible sources related to guest blogging opportunities. Just click on the search button of any social media of choice and type in “guest post”. You’ll be able to see search results that mention your typed word and related search terms.
You can use your competitors as leverage to look for guest blogging opportunities. All you need to do is use certain tools like Moz Open Site Explorer to see your competitor’s backlinks. Through this, you can have access to where they write their blogs or any website they have written on. You can also follow them (your competitors) on their social media or even subscribe to their newsletters.
Preparing Your Guest Post
Before reaching out to the website owners, and proposing your guest post, there are a few things that you need to remember. By doing this, you are going to earn their trust and eventually convince them to allow you to put in your materials.
Know their content.
It’s not only about knowing, but you must also understand what the blog is all about. Yes, it might be same as your niche but there might be some tiny little details that you should know. Dig to the kind of audience that they are writing for and of course the kind of content that they are writing.
Check other guest posts.
Watch the behavior of the guest posts. Do they get more attention or readership as compared to the contents made by the owner? If there’s a huge gap between those two, it’s not a good place to guest blog especially if your goal is to build traffic and authority.
Contact the Site Owner
One tiny step to check is to know if a certain website has a specific guideline for guest posting. Read them properly and make sure your offer adheres to what has been written. Here are a few guidelines when pitching.
Short and sweet.
Most influential websites or those with higher authority always receive tons of pitches and you don’t want to waste their time with your long compositions. Keep it short, simple, and sweet.
Mention the title and a short description.
It’s also important to mention the topic to the site owners with a short description. Again, don’t make it too long and make it as interesting as possible. Here you should also explain why you should be allowed to guest post for their website. An interesting and never-before-heard post can spark the attention of the owner and if you say the right words, they might just open their doors for you.
Looking for a place to post your blog can be quite tedious. You don’t just look for simple blog posts, you need powerful ones. This is the reason why once you get accepted; you better write very exceptional content. Don’t write stuff that has been there already. Don’t recycle materials, create new and exciting ones. That way, the owner will be proud and who knows, he might ask for another one.
Now that you have made your guest post, it’s time to share and promote it. This is where you should really take an effort. The reason is that no matter how good your content is, if nobody reads it, it’s still useless. Grow your audience by promoting your post all around.
There’s magic in guest posting and on top of that you can be successful as an internet marketer. We just hope that these pointers can help you out.