Some people would rather watch videos than read articles or browse through photos. There are a lot of advantages to using this as a content-of-choice. You can be creative, you can show what you want to say to your audience with ease, and lastly, watching videos can be more interesting among other forms of content. Internet marketers have seen the potential of using videos to promote their products and since its beginning, SEO video has been a thing.
Take YouTube for example. Since the day it started, it has never stopped growing and many people have become successful and famous even if the videos were about 3-5 minutes long. Videos have this strong magnetic power that attracts specific viewers. Since a lot of people are watching these, it can be a potential market. Putting videos on your website can potentially attract people as well. Again, they’d most likely watch your videos first before even reading the other contents.
Due to this reality, it’s incredibly important to optimize your videos so that they can be SEO-friendly. The more optimized your videos are, the better. Putting up videos online isn’t just a simple thing. If you want to be on top of Google’s search page, you need to make sure that your videos are SEO-ready. To learn more, here are some of the best tips to post an SEO video that’s prepped for success.
The name of the video holds an important role in this entire process of optimization. Make sure to title your videos properly and rename them (if necessary) once uploaded. The title should contain the specific content of the video and not just copy the title of the page where the video will be embedded on. For your titles, pick something that’s simple, relevant to the topic, and of course captivating. There’s no need to worry about putting in target keywords, keyword research, or any activity related to such.
It’s also equally important to upload a very compelling thumbnail. This is to catch the attention of the audience when they are sweeping through the video lists. Having a catchy thumbnail can have a huge effect on the success of your video marketing. Thumbnails are like movie posters. It’s an advertisement for the video itself. Its main job is to get the attention and curiosity of the audience and make them click that play button. Remember that you don’t need an entire video frame from the video itself. Just make an honest but compelling reflection of the video.
A sitemap is first a file upload to your website which provides specific information for the search engines. These are often called metadata. The said specific information would be the pages, images, videos as well as other files that are found on your website. A video sitemap will greatly help Google as well as other search engines to find and at the same time understand the content of the video on your website. Search engines will then know the video title, description, run time as well as target audience.
Another way to improve your video and make it more search engine friendly is to add schema markup. Schema or Schema.org is a semantic vocabulary of tags or also called microdata that you can add to your HTML to improve the way search engines read and represent your pages in Search Engine Result Pages.
There are a lot of markups that identify specific webpage elements and videos are included in it.
Most of the time, Google indexes only one video per page. If you are putting in more than one video on a page, it will be hard for SE crawlers to recognize and analyze these videos. Knowing this fact should readily change your strategy and it’s important to bear this in mind when you are designing and planning the pages where your videos will be placed.
When you say transcription, it speaks about the process in which a speech or something that’s being heard is converted into written, plain text. This has no time information attached to it. There are types of transcription practices: verbatim and clean read.
Verbatim refers to the transcription of video word-for-word. This includes all the utterances and sound effects. This one is great for scripted speeches just like TV shows, movies, and the likes. Clean read on the other hand refers to editing the text to read more fluidly. This is perfect for unscripted content like interviews or recorded speaking events.
Putting captions can also help with your SEO video strategy. It’s a process of dividing the transcript texts into smaller sections which are known as caption frames. These are also time-coded to synchronize with the video’s audio. “Captions” is the term for the output of captioning. They are usually located at the bottom of the screen. Closed captions would then allow the audience to follow along with the audio.
And lastly, this is perhaps the most important thing to remember for a killer SEO video. You can do all that was mentioned above but if your video quality isn’t good. Then, forget it. In the end, it all boils down to quality. So, spend most of your time or a huge chunk of your time creating a high-quality, relevant, and compelling video. If it’s meant to be viral, it will just spread on its own. Plus adding these optimization tips will truly push you to success.
Videos are fantastic improvements to internet marketing. With this modern age, anyone can do videos but not everyone is knowledgeable enough to optimize their videos properly. Don’t be part of that crowd. Take one step ahead.